About Lender Edge | Simon & Karen Rowell | Fleurieu Peninsula & Adelaide Hills
Simon Rowell, director of Lender Edge
About Lender Edge · Fleurieu, Hills & SA

We're Not Just Here to Get You a Loan. We're Here to Help Build Your Wealth.

Most people think a mortgage broker's job is just to find a low interest rate. At Lender Edge, we think that's only half the job.

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Why We Exist

The Banks Have Thousands Working for Them. You Deserve Someone Working for You.

The banks have thousands of staff working to protect their bottom line. We think you deserve someone fighting for yours.

Based in South Australia, Lender Edge was founded on the idea that homeowners deserve a transparent "edge" in a complex market. We're a family business run from Parawa on the Fleurieu Peninsula, working with clients across the Fleurieu, the Adelaide Hills, Greater Adelaide, and beyond.

Why We Do Things Differently

Standard Brokers Look for the Easy Approval. We Take a Better Path.

Standard bank branches are restricted to their own products. Many brokers just look for the easiest approval. We do three things they don't.

Approach I

We Focus on "The Catch"

Every loan has one. Whether it's a honeymoon rate that sky-rockets in year two or a "low deposit" loan that costs more in the long run, we point it out before you sign.

Approach II

The Exit Strategy

We don't just get you into a loan. We plan how to get you out of it. Whether you're starting with HomeStart or a specialist lender, our goal is to move you toward "Prime" bank rates as soon as your equity or circumstances allow.

Approach III

No "Loyalty Tax"

We don't believe in set-and-forget. We proactively monitor the market. If a better deal emerges two years after you settle, we're the ones calling you to let you know.

Our Philosophy

Transparency Over Transactions.

We aren't just interested in a one-off transaction. We want to be the team you call every time your life changes, whether you're buying your first home, upgrading for a growing family, or building an investment portfolio.

We want to be the team you call every time your life changes.
Three Promises

What You Can Expect From Us. Every Time.

We make the same three promises to every client we work with. They're simple, they're enforceable, and they're the reason we exist.

Promise I

Directness

If a deal looks too good to be true, we'll tell you why. No spin, no upsell, no pretending a bad option is a good one because it pays us better.

Promise II

No Fees

Our service is at no cost to you (we are paid by the lenders), but our legal Best Interests Duty means we work for you, not the bank.

Promise III

Aggressive Negotiation

We don't just take the rate the bank offers on their website. We go back and forth to ensure you're getting the very best rate we can negotiate.

Meet the Team

Simon & Karen Rowell. A Family Business with a Simple Promise.

Simon and Karen Rowell, Lender Edge
Simon & Karen Rowell, Lender Edge

As a family business, Simon and Karen Rowell founded Lender Edge on a simple but powerful promise: that we will work harder for our clients than any other broker out there. That means we won't stop until we've explored every possible option available to us and compared all the lenders on our books.

We are a proudly South Australian business, run by locals who understand the SA market, from the hills to the coast. As homeowners ourselves, we know the stress of the "big move," and we're here to take the weight off your shoulders.

Simon & Karen live on 50 acres at Parawa on the Fleurieu Peninsula, where he and Karen also run a rescued animal sanctuary. They live the lifestyle their clients are moving here for, which is part of why so many of our clients are tree-changers, sea-changers, and people buying lifestyle properties across the Fleurieu and the Adelaide Hills. You can even ask Simon about fencing costs, or the best place to dig out a dam.

People We Work With

In Addition to Our Core Team, We Partner with People Who Share Our Principles.

Buying or selling a home involves more than just the loan. Over the years we've found a small group of partners who consistently deliver for our clients, and we're proud to recommend them.

Conveyancing

Tri-Meridian Conveyancing

Excellent conveyancers with offices in Adelaide and Goolwa. They've handled countless settlements for our clients and always deliver.

tri-meridian.com →
Buyer's Agent

Property Finders Group

Contact Rose Costello at Property Finders Group to help you search, negotiate and buy with confidence. A genuinely independent buyer's advocate.

propertyfindersgroup.com.au →

Both of these organisations always deliver on their promises to clients and we are proud to recommend them.

Stop Guessing. Start Strategising.

Your Mortgage Is Likely Your Biggest Monthly Expense. It Shouldn't Be Left to Chance.

Let's look at your numbers and see where we can find you an edge. Book a 15 minute discovery call or send us your scenario.

Servicing the Fleurieu Peninsula, Adelaide Hills & Greater Adelaide · Based in Parawa